Technogym for Expo 2015 has launched a social campaign entitled “Let’s Move for a Better World” aimed at donating physical exercise and convert it into school meals for the United Nations World Food Programme, thus becaming the “Official Wellness Partner” of Expo Milano 2015.
The Italian company and world leader in wellness and the official supplier of the last six editions of the Olympic Games has developed a thematic route at the Universal Expo of Milan dedicated to physical activity, sport and health. The route includes 6 Technogym Points, exhibition islands set up along the Decumano, the main route at Expo, and a Technogym arena, a real square covering 1,600 sq. m, which will host a schedule of events linked to the themes of fitness, wellness, sport and health for the entire six-month period and Eterno Ivica contributed to all this.
Moreover, Eterno Ivica collaborated with Lea Ceramics. Experimentation, design, research, technology and quality are the essential values of the company, based in Fiorano Modenese, which, in over thirty years in business, has made an important contribution to developing the Italian ceramics industry. Italy and its creativity, good food, stylish design, certified quality and versatility unfolds in more than 1.1 million square metres of the EXPO area, where excellent producers from all categories can be found.
One such company is Umbria-based Tagina Ceramiche d’Arte, which, since 1973, has been an ambassador of the typical attention and tailored quality of “Made in Italy”: research into innovation, production of unique solutions and the habit of passionately meeting the most demanding requirements have all encouraged major exhibitors at Expo 2015 to choose the company as a loyal partner at its pavilions. The participation of Tagina Ceramiche d’Arte is evident at the Cocoa and Chocolate Cluster, and especially at the Perugina, Lindt and Icam stands, where the company has used its materials to express the popular image of these brands.
Large square tiles recreate the typical love notes of Bacio Perugina chocolates, as well as the blue stars on its wrappings and the symbol of the griffon. Other tiles have the word “chocolate” imprinted in all the languages of the world, closely demonstrating the research and experimentation carried out at the Tagina laboratory, an “Atelier” that develops and produces the most suitable ceramic coverings for any project. Eterno Ivica has supplied the supports for outdoor flooring, covering over 170 sq. m of the Roof Gardens of the Lindt and Perugina pavilions.
The presence of Eterno Ivica in this international occasion, let the collaboration with many important companies such as Kinder+Sport which stands in Expo in an area covering 3,600 sq. m, where children and their families can explore and get first-hand experience of the Joy of Moving by getting physical exercise, finding inspiration and playing.
Moreover, the Venetian company could not miss being at Palazzo Italia. The Pavilion comprises Palazzo Italia, a permanent building with 6 floors covering a constructed area of 14,400 sq. m and the temporary buildings of the “Cardo”, with 2 floors covering a constructed area of 12,500 sq. m.
Finally, focusing on the theme of biodiversity, Eterno Ivica is present at Ecuador Pavillion with the project “Journey to the centre of life”.
The exhibition tour is divided into four areas: the first, a diverse country, will show different regional landscapes as the core identity of the country. The second area explains the ingredients of each dish, with a selection of products that represent the traditional cuisine of Ecuador. The third area of the journey is a space for reflecting, where visitors can rest and think about the message they have just received, in a space full of images, sounds and sensations. Finally, the fourth area (Amor) will provide the most fun in the pavilion, bringing a little of Ecuador to Milan, with a restaurant and a multifunctional space. Supports produced by Eterno Ivica will accompany “travellers” all along the outdoor flooring area of the restaurant and in the bookshop at the end, thanks to the partnership between Punto Edile Pennati and Eurostand, the suppliers of about 150 sq. m of raised flooring, laid over 900 SE7 supports.